Transforming insights into
actionable strategies

SOCIAL & OPINION RESEARCH | STRATEGY | COMMUNICATION

 

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WELCOME TO INSIGHTFULLY

Social & Opinion Research, Strategy & Communications

At Insightfully, we transform thoroughly researched insights into actionable strategies and communications.

Our qualitative focus groups, mini-groups and depth interviews go beyond telling clients what stakeholders think to uncovering messages and strategies that will really make a difference; our quantitative surveys and polling deliver the numbers to formulate and refine strategies, messages and creatives that really work. At Insightfully we offer services in three key areas: social and opinion research, issues and campaign research and strategic advisory services. 

Insightfully was founded by highly respected market and social research professional Leanne White. Leanne has a track record of helping high-profile clients to develop and execute winning campaigns, manage regulatory challenges and change stakeholder behaviour.

Social, Market & Opinion Research
Insightfully provides end-to-end market and social research fieldwork and project management.  Leanne’s research insights have been successfully utilised by leaders in Australian politics and industry for projects from ultra-fast crisis research to large, ongoing studies.

Key areas of expertise include:

  • Qualitative research: Focus groups, depth interviews, triads, mini-groups, forums
  • Quantitative research: CATI (telephone), online, IVR, mixed-mode
  • Fast turnaround projects
  • Large studies and tracking
  • Key message and material development and testing
  • Persuasive language development for print, digital and video
  • Creative assessment: Working with creative agencies to develop and refine creatives for social and consumer campaigns.
Strategic Advisory

Leanne’s background as a journalist for global publications including The Guardian and the Ireland-based Independent newspaper group means she knows the language that works to create impact and persuade stakeholders.

Our strategic communications advice is underpinned by qualitative and quantitative research. Our strategic advisory services include:

  • Narrative writing
  • Development of key messages
  • Campaign advice on strategy, tactics and language

ABOUT US

Our Founder

FOUNDER AND MANAGING DIRECTOR

Leanne White
GAICD, QPR, AMSRS

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Insightfully is headed by highly respected social and market research professional Leanne White. Leanne has a track record of helping high-profile clients win election campaigns, manage regulatory challenges and change stakeholder behaviour.

Trusted by some of the most senior decision makers in Australia, the UK and New Zealand to provide high quality, accurate insights, Leanne has directly briefed prime ministers, state premiers, CEOs, board members, political operatives and corporate affairs professionals.

Originally a trained journalist Leanne has parlayed her skills as a communicator into a career as a trusted social, opinion & market researcher and strategist. Her understanding of political and social context is crucial to uncovering the insights needed to help clients plan and communicate most effectively to solve their issues.

Leanne has helped solve issues for clients across a wide range of sectors including:

  • Mining & resources
  • Higher education
  • Transport & infrastructure
  • Political campaigns
  • Health & pharmaceutical
  • Public affairs & policy development
  • Property
  • High-risk products
  • Financial services
  • & more
 

INSIGHTFULLY BLOG

Latest News & Research

Why the polls in the US didn’t ‘get it so wrong’

Predictably, media pundits claimed the polls 'got the US election wrong'. But have they?Once again, the failure was in media misinterpretation...

Coronavirus poll: Australians want their compatriots to do more

Insightfully’s coronavirus tracking survey shows that while Australian voters are satisfied with the response of state and federal governments to Covid-19, they are markedly less satisfied with the response of others in the community. Voters want to see more...

Why the polls in the US didn’t ‘get it so wrong’

Predictably, media pundits claimed the polls 'got the US election wrong'. But have they?Once again, the failure was in media misinterpretation of the polls, making too much of the 'red mirage' on the night, even though this was predicted by pollsters well before the...

Let’s Support Nurses; Our Frontline Heroes

77% of nurses in a new survey say Covid-19 has made working in their vocation more difficult. The new survey of more than 790 nurses, carried out pro-bono by Insightfully for the Nurses Professional Association of Queensland, also found over half of nurses feel unsafe...

Queenslanders crying out for more pharmacy services

As voting day nears in the Queensland election, new data from Insightfully for the Pharmacy Guild of Australia – Queensland Branch shows almost three-quarters of adults support community pharmacies delivering more primary healthcare services.

Full Research Results

Insightfully’s coronavirus tracking survey shows Australian voters are satisfied with the response of state and federal governments to Covid-19, but are less satisfied with the response of others in the community. Full report here Insightfully CV National Voter...

Political Panel 2020

Insightfully Founder & CEO Leanne White talks with ABC Southern Queensland's Belinda Sanders, and Cam Venables, about why voters want Government to buy from locally-owned companies....

Leanne on ABC Political

Pleasure to be invited to speak on @Belinda Sanders ABC political panel this morning where I talk about why Jacqui Lambie backed the Medevac repeal bill and how Pauline Hanson's flip-flop on the Ensuring Integrity Bill sees her walking a fine line between holding the...

How understanding true public sentiment can help make laws for the public good

Leanne White, Principal, Insightfully.
This article was published in Research News, the Australian Social and Market Research Society’s magazine.

QRC Record Export Earnings

The Queensland Resources Council, the state’s peak body for mining and resources, has reported that exports from the sector over the 12 months to May 2019 hit a record high of $70 billion.

Kudos to BCA for its small business payment campaign

It is a well-known fact that when any discussion on lead generation takes place, quality conquers over the measure. Though it is clearly known fact that people do not like when they are pressurized into buying something, a recent research threw open some startling and revealing information.

Let’s Support Nurses; Our Frontline Heroes

77% of nurses in a new survey say Covid-19 has made working in their vocation more difficult. The new survey of more than 790 nurses, carried out pro-bono by Insightfully for the Nurses Professional Association of Queensland, also found over half of nurses feel unsafe...

Queenslanders crying out for more pharmacy services

As voting day nears in the Queensland election, new data from Insightfully for the Pharmacy Guild of Australia – Queensland Branch shows almost three-quarters of adults support community pharmacies delivering more primary healthcare services.

Full Research Results

Insightfully’s coronavirus tracking survey shows Australian voters are satisfied with the response of state and federal governments to Covid-19, but are less satisfied with the response of others in the community. Full report here Insightfully CV National Voter...

INSIGHTFULLY BLOG

Latest News & Research

Why the polls in the US didn’t ‘get it so wrong’

Predictably, media pundits claimed the polls 'got the US election wrong'. But have they?Once again, the failure was in media misinterpretation...

Coronavirus poll: Australians want their compatriots to do more

Insightfully’s coronavirus tracking survey shows that while Australian voters are satisfied with the response of state and federal governments to Covid-19, they are markedly less satisfied with the response of others in the community. Voters want to see more...

Why the polls in the US didn’t ‘get it so wrong’

Predictably, media pundits claimed the polls 'got the US election wrong'. But have they?Once again, the failure was in media misinterpretation of the polls, making too much of the 'red mirage' on the night, even though this was predicted by pollsters well before the...

Let’s Support Nurses; Our Frontline Heroes

77% of nurses in a new survey say Covid-19 has made working in their vocation more difficult. The new survey of more than 790 nurses, carried out pro-bono by Insightfully for the Nurses Professional Association of Queensland, also found over half of nurses feel unsafe...

Queenslanders crying out for more pharmacy services

As voting day nears in the Queensland election, new data from Insightfully for the Pharmacy Guild of Australia – Queensland Branch shows almost three-quarters of adults support community pharmacies delivering more primary healthcare services.

Full Research Results

Insightfully’s coronavirus tracking survey shows Australian voters are satisfied with the response of state and federal governments to Covid-19, but are less satisfied with the response of others in the community. Full report here Insightfully CV National Voter...

Political Panel 2020

Insightfully Founder & CEO Leanne White talks with ABC Southern Queensland's Belinda Sanders, and Cam Venables, about why voters want Government to buy from locally-owned companies....

Leanne on ABC Political

Pleasure to be invited to speak on @Belinda Sanders ABC political panel this morning where I talk about why Jacqui Lambie backed the Medevac repeal bill and how Pauline Hanson's flip-flop on the Ensuring Integrity Bill sees her walking a fine line between holding the...

How understanding true public sentiment can help make laws for the public good

Leanne White, Principal, Insightfully.
This article was published in Research News, the Australian Social and Market Research Society’s magazine.

QRC Record Export Earnings

The Queensland Resources Council, the state’s peak body for mining and resources, has reported that exports from the sector over the 12 months to May 2019 hit a record high of $70 billion.

Kudos to BCA for its small business payment campaign

It is a well-known fact that when any discussion on lead generation takes place, quality conquers over the measure. Though it is clearly known fact that people do not like when they are pressurized into buying something, a recent research threw open some startling and revealing information.

Let’s Support Nurses; Our Frontline Heroes

77% of nurses in a new survey say Covid-19 has made working in their vocation more difficult. The new survey of more than 790 nurses, carried out pro-bono by Insightfully for the Nurses Professional Association of Queensland, also found over half of nurses feel unsafe...

Queenslanders crying out for more pharmacy services

As voting day nears in the Queensland election, new data from Insightfully for the Pharmacy Guild of Australia – Queensland Branch shows almost three-quarters of adults support community pharmacies delivering more primary healthcare services.

Full Research Results

Insightfully’s coronavirus tracking survey shows Australian voters are satisfied with the response of state and federal governments to Covid-19, but are less satisfied with the response of others in the community. Full report here Insightfully CV National Voter...

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Contact Insightfully

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  • Insightfully Pty Ltd, PO Box 5082, Gold Coast MC, QLD 9726
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